It's important to impart something beautiful & meaningful as a gift, whether it be for a partner, friend or relative and It wasn't until I designed & reworked a song lyric as a birthday gift (for lack of a better and cost effective idea) that the notion that people may want to buy such things came about.

Thus, designing typographic prints for a living arose completely by accident...

After studying & working in fashion design, creativity was always an element in day to day life, but being to make a living from beautiful words and graphic design is something that always keeps me inspired.